strategy. Storytelling. Results. Without the overhead.
I’m Caroline Morgan, founder of Kowhai Tui —your marketing partner for when you're growing, building, or just getting started. I help nonprofits, startups, and small businesses create and execute smart, sustainable marketing strategies—without the commitment of a full-time hire.
How we can Partner
LIFECYCLE MARKETING
I design and execute lifecycle marketing programs that nurture relationships at every stage—welcome flows, onboarding, retention, win-backs, and beyond—through email, SMS, push, and in-app messaging. Every message has a purpose, and every journey is optimized for growth.
CONTENT &
BRAND VOICE
I help brands find their voice and tell their story through engaging blogs, social media, educational content, and brand messaging frameworks. Great content connects with real people and builds long-term trust.
STRATEGY & EXECUTION
From brand positioning and campaign planning to creative direction and reporting, I provide end-to-end marketing support. I don’t just hand over a strategy—I help execute and optimize it, working like an extension of your team.
TECH STACK OPTIMIZATION
I specialize in setting up and optimizing CRMs, email platforms, and marketing automation systems to improve efficiency and results. Whether it’s Braze, Mailchimp, Neon CRM, or Airtable, I’ll make your tools do more with less friction.
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REPORTING & INSIGHTS
I help make sense of the data to show you what’s working, what’s not, and where to optimize next. From campaign performance to funnel analysis, I translate data into clear, actionable insights—so you can make smarter decisions for real results.
EXTENSION OF yoUR TEAM
I embed seamlessly into your existing team, bringing senior-level marketing experience without the need to hire full-time. Whether you’re a solo founder, a growing nonprofit, or a small team wearing too many hats—I step in, roll up my sleeves, and get to work.
